In a time marked by structural uncertainty, doing business means not chasing change, but knowing how to manage it.
In this interview with Life of Qi, Angelica Donati explored what it means today to belong to a new generation of entrepreneurs: taking responsibility for steering a system toward the future.
“The lack of planning is not just an operational limitation: it is one of the main obstacles to the country’s growth. When there is a vision, however, as demonstrated by the PNRR (National Recovery and Resilience Plan), businesses know how to respond with strength, competence, and resilience.
In the construction sector, this issue is even more evident. Here, success must be measured in economic but also social terms: companies are communities, and their choices directly affect the lives of people, families, and territories. That is why today the real result is the ability to generate positive impact, social cohesion, and lasting value, transforming the company into a civil as well as productive glue.
From this perspective, urban regeneration is not a real estate operation: it is “social regeneration.” Placemaking means creating physical spaces and, at the same time, social architecture, with inclusive, sustainable, and shared projects, in which the public and private sectors work together to transform the city into an instrument of civilization. The new generations of entrepreneurs have the task of transforming our work into the engine of concrete innovation, to create resilient businesses capable of generating value.
